MEDIA KIT | LSUHS Newsroom
This Media Kit provides information on graphic standards and identity guidelines for the LSU Health Shreveport brand, and outlines the procedures for approval of all promotional and printed material.
Who we are.
LSU Health Shreveport (LSUHS) is one of two health sciences centers of the Louisiana State University (LSU) System and one of only 154 in the nation. LSUHS is home to the Schools of Medicine, Graduate Studies, and Health Professions & Sciences, along with 47 accredited Graduate Medical Education programs, and a robust research enterprise. Learn more on our Fact Sheet.
As part of our public branding, “Health Sciences Center” has been dropped. This forward-looking nomenclature designates all educational, clinical and outreach entities that fall under the LSU Health Shreveport brand. External/public branding does not change the legal name of our institution.
Logo Usage
The LSU Health Shreveport logo is a registered trademark. This provides protection against the manufacture, use, display, or sale of imitations of the logo without consent. Therefore, the logo must be used for approved purposes only and it may not be modified beyond the approved versions contained here. Use of LSU Health Shreveport protected marks without permission from the institution or its authorized trademark licensing representative, IMG College Licensing, LLC (IMGCL), may be subject to criminal and/or civil penalties.
Approval of logo usage for merchandise/promotional items or retail is issued by Medical and Strategic Communications (MASC), a division of the Office of Communications and Public Affairs. In order to maintain compliance with our brand standards, MASC will not release editable files. Email ShvCommunications@lsuhs.edu with any related questions.
The use of logos on any printed publications and electronic materials must be approved by MASC. LSUHS related printed materials that will be made available for sale must comply with printing policies, but must also comply with trademark licensing policies, which require the printer of these materials to be licensed through the institution’s licensing agent, IMGCL. For additional information on LSU Trademark Licensing and to view the LSUHS licensee list.
Text and Style Guidelines
- When referring to the university in written and verbal communications, LSUHS should always be referred to as Louisiana State University Health Shreveport, LSU Health Shreveport, or LSUHS
- LSUHS should never be referred to as Louisiana State, L.S.U.H.S., LSU, LSUS or other aliases different from the official names listed above
- LSU Health Shreveport should always be in upper and lowercase letters or all uppercase letters. Never all lowercase letters
- LSUHS should always appear in all uppercase letters. It should never appear in lowercase letters (LSUHS) except for URLs
PRINTED MATERIALS
When creating printed materials, use sans serif fonts. Headlines should be created using BOLD fonts while body copy should use Regular or Book weight.
If suggested fonts listed below are not available, Arial, Calibri, or Helvetica are appropriate substitutions.
